Carers HQ is a London-based SaaS startup helping families find and coordinate home care for their elderly loved ones. Carers HQ approached RB&K to build a brand that would convey its core values — compassion, quality, innovation and transparency — and convey the warmth and kindness of their service.

RB&K built Carers HQ's brand identity around their key values, including creating a brand mascot — Alice — who assits the user in all tasks. RB&K also designed the external and internal interface, a hand-drawn logo, and all communication materials.

Full case coming soon.